HARNESSING $49 BILLION IN AMERICAN GIVING
American charitable giving has remained stuck at the same 2% of GDP since the 1970’s. Most donors continue giving to large, well known nonprofits, or those to which they are personally connected. Few donors choose nonprofits with the greatest dollar for dollar impact. Despite multiple campaigns, the charitable sector has been unable to increase or shift American giving, in large part because of limited insight into donors’ specific giving behaviors and motivations.
Since 2009, Camber has led the Money for Good ($FG) research series to “seek the voice of the customer” for charitable giving. $FG’s original 2010 report provided the first comprehensive view of Americans’ demand for charitable giving and impact investing since 1994’s The Seven Faces of Philanthropy. $FG’s second report, published in 2011, provided a more granular exploration of the research habits and unmet needs of individual donors, advisors, and foundation grant-makers. $FG 2015 takes this research a step further, suggesting concrete steps the stakeholders in the sector can take to both increase and shift charitable giving.
Camber’s $FG research and analysis shows there is $22 billion in new philanthropic giving and $27 billion in improved philanthropic giving the charitable sector can harness if philanthropic influencers and nonprofits better understand and address donor behaviors and motivations. That’s a lot of money.
Family Planning in Niger
DEVELOPING STRATEGIES TO BETTER SERVE WOMEN AND FAMILIES
Niger is currently experiencing rapid population growth with the world’s highest fertility rate, an average of 7.6 children per woman. Niger has low access to family planning services, and faces severe resource constraints.
In collaboration with Niger’s Ministry of Health, private foundations, NGOs, and other partners, Camber performed a strategic analysis grounded in comprehensive consumer insights on family planning needs, attitudes and behaviors in Niger. This analysis included a best-in-class customer segmentation, the first of its kind for reproductive health services in Africa.
The results of the Niger family planning project were met with enthusiasm by the Ministry of Health in Niger and other key public and private stakeholders. These stakeholders and partners have requested an expansion of Camber’s work building on the initial research phase. We are now helping to refine in-country programming and communications, working to expand access to services and make them more responsive to the needs of the Nigerien population. Camber is also working with other partners to adapt and replicate our segmentation work in other parts of West Africa.
Investing In Newborn Health
NEARLY 3 MILLION NEWBORNS DIE EVERY YEAR, AND 60% OF THOSE DEATHS OCCUR IN 10 COUNTRIES.
The Every Newborn Action Plan (ENAP) is a global initiative with the vision of ending preventable newborn deaths. In order to realize that vision, coverage of life-saving interventions and practices will have to increase significantly over the next 15 years, particularly among the most vulnerable populations in high-burden geographies.
Camber developed a 5-year, multi-country strategy for a major family foundation to invest in newborn survival and accelerate progress toward 2030 ENAP goals. The strategy is rooted in deep contextual analysis of the barriers in particular countries, rigorous quantitative analysis of intervention cost-effectiveness, and feasibility testing with in-country partners and governments.
Camber’s research and analysis found that a 25% increase in coverage of a basic package of newborn health interventions by 2020 would accelerate progress in these high-burden countries and achieve mortality reductions in line with long-term ENAP goals. This foundation is now investing to expand coverage of those interventions for the newborns that need them most.
Reimagining Corporate Philanthropy
INTEGRATING BUSINESS AND PHILANTHROPIC STRATEGIES
A leading global payments provider was preparing for their impending IPO and wanted to reimagine their corporate philanthropic structure and programs. The company envisioned a strategically-aligned and sustainable approach to social innovation and philanthropy. Against a tight timeline, the company partnered with Camber to conduct a comprehensive landscape of best practices, innovations and giving levels in corporate philanthropy. We also identified and analyzed a set of options to structure and fund a new social innovation team, and developed a strategic framework to evaluate philanthropic program objectives and potential partnerships.
Based on Camber’s analysis and recommendations the company is standing up its new social innovation team, eschewing the traditional corporate foundation, and has committed 1% of pre-tax profits toward philanthropic programs. The company has re-engaged Camber to develop its social innovation strategy and implementation plan, focusing on opportunities to both integrate its business and philanthropic strategies and differentiate itself from competitors.